Sunbeam Theatre, a signature Chinese Opera theatre located in North Point.
The project is to promote the cult and local character of Sunbeam Theatre to the mass.
And to propose a sustainable way to help continue its business with young generation support.
Also, to motivate Indie performers to choose Sunbeam Theatre as their performance place and feel cool to perform there.
And to propose a sustainable way to help continue its business with young generation support.
Also, to motivate Indie performers to choose Sunbeam Theatre as their performance place and feel cool to perform there.
STAGE 1 PRINT TEASER
Poster of fake movie teasers will be displayed on MTR four sheet, Sunbeam Theatre billboard and online promotion to draw mass attention and evoke their curiosity by using nonsense wordings e.g. free price, 1min length etc.
STAGE 2 VIDEO
The indie music players will be acknowledged by sending the videos through direct mail, and to invite them to join the first launch of program. Later, there would be first screening in the theatre and uploaded online.
STAGE 3 PRINT, LEAFLETS AND FACEBOOK PROMOTION
After the screening, the program 大乜龍鳳 would be launched for the first time. Poster of the program would be displayed at MTR station and Sunbeam Theatre Billboard.Leaflets will also be distributed during the program and more information would be revealed on Facebook page.
STAGE 4 MOBILE APPLICATION AND FACEBOOK
The program would collaborate with an existing indie music mobile app - Indiecast.fm. to let audience get more details of the program. If the audience love the performance, they can pay how much they want through the app. Audience can keep following the news of the program through Facebook Page.
